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pseudorandom

bitwarden — brand visuals, design system

A research project for Bitwarden, exploring the idea of using password complexity as a visualized metric for a motion branding asset. To create a graphical layer on top of the generated shapes, we looked into one of the key aspects of storing passwords securely – encryption – and translated its core idea of reordering visually into a grid-like pattern, without adding anything new: visually translating encryption.

This systems-based approach to brand visuals gives us the opportunity to not only create a set of visuals, but to think in the context of a brand visual tool that allows us to create a visual for any aspect ratio and length. All in a consistent visual style, without repetition.

Year
2025
Role
Art Direction & Motion Design
Team
  • Lea Staron [Production]
  • Justin Scharer [Typography]
  • Jannik Ost [Music]
  • Ivan Syrov [Music, Sounddesign]
  • Imanuel Thiele [Editing]
  • Zoi Naum [UI Design]
  • Vivien Knittel [3D Modelling]
Special Thanks
Kasimir Uihlein, Leon Junge, Leon Monschauer, Victor Heckle, Jo-Ana Breisinger, Annika Fingerhut, Jörg Hundertpfund, Sophie Staron, Lucas Liccini, Elias Hanzer, Yannik Schäfer
close-up of the pseudorandom sculpture: rough, off-white surface with glossy blue patches against a blue background
tile grid of sculpture close-ups with the Bitwarden brand tagline „Uniqueness, Effortlessly Stored“
smartphone mockup with the tile-grid motif as an app screen, lying on a grey surface
explainer graphic of the process, from password hash and entropy through mapping and meshing to the final 3D sculpture

Styleframes

early geometric form study with wireframe boxes and abstract blob fragments
styleframe with harshly shaded, scattered geometric shapes in grey and red
styleframe of a green, entangled thread structure made of knots
structural study of densely entangled, organic blob shapes in blue-grey
texture study: organic sculpture form overlaid with a rectangular noise pattern
typography and form study with an encryption-like type pattern in the shape of the sculpture
shading test of the sculpture in backlight against a dark blue space
close-up of a new space-and-shadow study with a noise texture in blue and white
form fragments in wireframe boxes for geometry subdivision, study against an orange-black background
color-ramp study in green and magenta for shading development
color-ramp study in blue and green for shading development