rettergut

product visualization - logo animation

For the Rettergut/Followfood spec spot 'What was I made for', we needed to create a type animation that matched the style of the spot, as well as a packshot to establish a connection between the spot and the product. To bring a more organic feel to it a pen plotter was used to create the logo animation. The whole spot and more information: anjagiele.com/whatwasimadefor

Year
2024
Role
Motion Design
followfood brand logo above two organic product jars (cucumber spread and vegetable soup) against a blue-grey background
close-up of a followfood organic spread jar „Spicy Paprika“ against a black background
pen-plotter test prints of the Rettergut lettering, hand-drawn on paper
numbered pen-plotter test prints of the Rettergut lettering in increasing size